High Profile Advertising The range of services and the network of offices in our area means more advertising and a greater diversity of property being advertised – engaging the interest of more potential buyers. Advertising – much is made of national advertising but real impact with buyers is achieved locally and regionally, and this is where we focus our efforts. For anyone looking in this area for property it would be impossible to miss us with our combination of advertising, boards and PR coverage. Designed for Impact – Our advertising is designed specifically to attract the maximum interest from buyers. An extensive range of local and regional press provides excellent market coverage, with the option for interested buyers to access all the properties available online. Website – an effective online presence is vital as more people search for homes this way. In addition to our own website, properties are available to a much wider market through links to over 100 other property websites including leading national and regional websites such as rightmove.co.uk. Email Update – As well as viewing properties online, buyers have the potential to register their interest and properties that match their criteria are automatically sent to them as soon as they become available. With new properties coming to the market every day, this enables buyers to move more quickly. Registered buyers on our database are alerted to suitable properties as soon as they come on the market Over 40% buy through a different office to the one they initially registered in. Shared Buyer Database Many buyers will have a broad area in which they are looking to buy rather than a specific town, and actually find the house they finally decide on in a different area to where they may start their search. Capturing more Buyers – Evidence shows that 40% of sales actually occur in a different area to where the buyers started their search. Having systems in place to capture and cross reference buyers through a shared database across all the offices enables us to reach this much wider audience more quickly and effectively. Alerting Buyers – Typically we will have thousands of registered buyers on our database at any one time, through our combination of offices, advertising, boards and internet property sites, bringing your home to a much larger audience. With property downloads off the internet, email and with targeted text message along calls, buyers can be made aware of your property in many different ways as soon as it comes onto the market.
gth Residential Sales Brochure
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