Just weeks after the first £3,000 commercial heifer was recorded at the weekly dairy market held at Sedgemoor Auction Centre, Junction 24, North Petherton, Somerset, it was smashed again.

Regular vendor Geoff Morgan, of Tewksbury, sold a heifer for £3,480.  The heifer was purchased from Sedgemoor as a calf and was bred from the famed Hinton Herd of Robert Horton, of Wiltshire. The heifer in question had recently scored VG87 as a two-year-old and helped along by bidding online on marteye as well as two telephone bidders she was eventually secured by John Gardener, of Cornwall, bidding at the ringside on behalf of a client.

On the same day commercial heifers sold up to £2,750 for another regular vendor, Adrian Churchill.

Auctioneer, Derek Biss said: “Sedgemoor’s dairy section is renowned as being one of the largest weekly markets in the country averaging almost 80 head over the last 12 months with vendors from across the entire South West of England, Wales, Wiltshire, Surrey, Norwich and further afield.

“This allows the buyers to know that there is always a good choice of cattle on offer and the trade has been strong all through the Spring and Summer.”

The weekly market operated by Greenslade Taylor Hunt, takes place every Saturday at Sedgemoor, with the market located two minutes off the M5 at Junction 24.