When coronavirus started to affect the day-to-day life of everyone in the country, it couldn’t have come at a worse time for Weston Farms Ltd, Swanage. The owners had planned the dispersal of their herd of dairy cows and machinery for a date right at the start of lockdown.
With a desire to continue with the planned dispersal, Greenslade Taylor Hunt’s auctioneers quickly adapted and managed to secure success in the face of uncertain times and a cancelled sale.
This commenced with the dispersal of Weston Farms’ dairy cows, with buyers travelling to the farm on different days and strictly adhering to social distancing regulations. Within a week the entire herd and followers had sold to average an impressive £1,143.
Following this success the GTH team looked at options for the machinery and favoured the opportunity to host their first online timed auction.
This leap of faith was well rewarded with 165 registered bidders and some exciting extensions to the bidding (when a bidder places a bid in the last two minutes it extends the finish time). This culminated in a hugely successful sale with top prices of £23,700 for the JD 6920S and £19,900 for the Merlo 40.7 Telehandler.
Most items exceeded the vendors’ expectations. Tractors, machinery and even the smaller items, all found a good trade which, bearing in mind this may be the short term future of machinery sales, is extremely exciting.
For now, while Covid-19 dominates headlines, it is vital to know that there are opportunities to adapt the selling and buying process with great success. If you would like marketing advice, whether for livestock or machinery, contact the GTH team at Sedgemoor Auction Centre on 01278 410250. You can find out about upcoming online auctions HERE.