Understanding Today’s Rural Property Market
September 2025
By Will Handel, MRICS, FAAV, Partner
As a nation the property market has always intrigued us and the last five years have brought significant changes. We’ve witnessed the frenzy of the Covid market, the cost of living crisis, and more recent concerns over future support and subsidies for agriculture. Additionally, inheritance tax changes announced last autumn have raised further questions. So, where do we stand now?
The market has largely returned to a “normalised” state, yet there is no single market across the region. Some suggest prices are falling, which isn’t surprising given the current climate. The diverse range of land makes it hard to gauge accurately, but in our experience, prices in many areas remain stable. In fact, expectations in some regions may have become too high.
Sellers naturally want the best price but in order to achieve this several factors come into play. Effective marketing and promotion are crucial, along with leveraging our connections to engage the right buyers. Despite advances in technology, pricing is still the key factor. It's vital to think creatively when crafting a marketing strategy for rural properties.
Every vendors’ situation and property is unique, so a one-size-fits-all approach isn’t effective. Thoughtful lotting can create flexibility and appeal to various markets and price points. Choosing the right method of sale—private treaty, tender or auction—is just as important in ensuring sellers achieve the best prices.
Our team of specialist agents have years of experience in selling all types of rural properties. So, if you’re considering selling, GTH are here to support and guide you through this major life decision. Please contact your local rural agent or speak with Will Handel on 01404 46222 or [email protected].
As a nation the property market has always intrigued us and the last five years have brought significant changes. We’ve witnessed the frenzy of the Covid market, the cost of living crisis, and more recent concerns over future support and subsidies for agriculture. Additionally, inheritance tax changes announced last autumn have raised further questions. So, where do we stand now?
The market has largely returned to a “normalised” state, yet there is no single market across the region. Some suggest prices are falling, which isn’t surprising given the current climate. The diverse range of land makes it hard to gauge accurately, but in our experience, prices in many areas remain stable. In fact, expectations in some regions may have become too high.
Sellers naturally want the best price but in order to achieve this several factors come into play. Effective marketing and promotion are crucial, along with leveraging our connections to engage the right buyers. Despite advances in technology, pricing is still the key factor. It's vital to think creatively when crafting a marketing strategy for rural properties.
Every vendors’ situation and property is unique, so a one-size-fits-all approach isn’t effective. Thoughtful lotting can create flexibility and appeal to various markets and price points. Choosing the right method of sale—private treaty, tender or auction—is just as important in ensuring sellers achieve the best prices.
Our team of specialist agents have years of experience in selling all types of rural properties. So, if you’re considering selling, GTH are here to support and guide you through this major life decision. Please contact your local rural agent or speak with Will Handel on 01404 46222 or [email protected].